knowyourmeme.com/memes/karma-is-a-bitch
Karma Is a Bitch, also known as the Karma Is a Bitch Challenge, is a selfie
video fad in which participants lip sync the line “karma is a bitch” uttered by the character Veronica from the television show Riverdale before cutting to a striking slow-motion transformation shot, often using a costume, hair and makeup change accompanied by a seductive pose while the 2011 hip-hop song “Gucci Gucci” by Kreayshawn plays in the background. The videos, which are made using the Chinese video app Dou Yin, bear many similarities to the Don’t Judge Me Challenge.